As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful.
It’s the perfect time to review your existing social media marketing strategy to find what works and what can be improved.
2018 had been a busy year for all social media platforms. There were lots of positive and negative stories that had to do with their usage and it’s now time to review our social marketing strategies.
Here’s a closer look at the key trends of the year and how they will affect 2019 to help you proceed to the necessary changes to your tactics.
Engagement is more important than ever
Facebook has announced early in 2018 the focus on meaningful interactions as part of their updated algorithm.
This meant that their algorithm started favouring content that sparks a genuine conversation, which inspired many Page Managers to create more engaging content.
As organic reach becomes harder, the only way to survive is to aim for content that is:
Algorithms are becoming smarter so there’s no short route to genuine engagement. It’s not enough anymore to encourage people to like, comment, share on your post. Social platforms are trying to cut down on engagement bait techniques so you may risk losing your existing reach in the longer term with such techniques.
Thus, it’s time to stop ‘cheating’ to win engagement and start thinking of an improved engagement strategy for every channel to continue reaching your followers.
Influencer marketing and the rise of micro-influencers
Influencer marketing is becoming an established element of your marketing mix. Influencers can make thousands of dollars through paid sponsorships while brands are constantly seeking for the best influencers for their campaigns.
As influencer marketing grows, big influencers are becoming more expensive for small and medium-sized brands. That’s when micro-influencers came in to make up for the gap between being interested in influencer marketing and having the right budget to try it out.
Micro-influencers may not have the outreach of celebrities, but they may have an even bigger influence on their own followers. Even 40k followers as an audience can be perfect for a brand, provided that they are working with the right influencer for their target audience.
For example, a food brand may see better results by working with a rising food blogger with 30k followers than a well-known chef who may ask for 20x of the budget.